I have written a lot about keyword research and its benefits. One of the major mistakes I have seen many people make is that they will target direct keywords instead of long-tail keywords (LTK) .
If you are not familiar with long-tail keywords, here is a quick example of the difference between short-tail and long-tail:
- Long-tail Keywords (Ex. of a short-tail keyword) – Monthly searches 50
- Long-tail Keywords vs. short tail Keywords (Ex. of LTK) – Monthly searches 12
- Long-tail keywords conversion rate (Ex of LTK) – Monthly searches 13
You may notice that the last two keywords have fewer searches, but the competition for these two keywords is far less than it is for the short-tail keyword.
Also, long-tail keywords drive more targeted traffic than short-tail keywords do, so your conversion (sales, email sign-ups) improves a lot.
If you want to learn more about this subject, check out How long tail keywords could equal massive success.
In this post, I am sharing some of the best long-tail keywords’ finder tools. Note that some of them are free, and a few of them are paid. I will explain the features of each, and you can choose any one that suits your needs.
Best Ways To Identify Long-Tail Keywords:
SEMRush is most popular way to find tons of long-tail keywords within a few minutes of work. What differentiate this tool from others is, ability to see:
- Keyword volume
- Keyword difficulty
- Keyword CPC
- Competition score
A data like this, will help you to prioritize the keywords that are going to be easy for you to rank.
There are a few ways to identify long tail keywords using SEMRush, and lets learn that.
1. How to Identify long tail keywords:
This is one reason SEMRush is popular among SEO’s as it let you reverse engineer any webpage or a domain to mine all the keywords. Using the SEMRush filters, you can quickly remove all the short-tail keywords, and focus on long-tail keywords
To use this feature,
- Create an account on SEMRush (Use SEMrush coupon to get free access for 14 days)
- Once logged in, enter your competitor website address in the “domain overview” section
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